WildKind

WildKind makes it possible for companies to package their goods in compostable and recyclable flex-packaging. They're proud to be delivering a solution that's a win for the planet and a win for everyone. When WildKind approached us, they had a name and brand vision, and we took this info and ran with it. We created the logo, brand identity, sample packaging, social media assets, brand and social guidelines, brand photography, and brand extensions for their launch.

The client knew they  wanted something that resonated with their core values, values which we also were aligned with, making the work that much more meaningful: Practice Kindness, Build Trust, Helpful Progress, and Showing Courage. These ideals became the basis for the brand personality and visual identity rooted in a concept that we all call "The Rebel Heart".

The Process

The WildKind logo is hand-drawn and designed to evoke the rebel spirit of the late 60’s. Sgt. Pepper meets Wes Wilson vibes. As a counter to the logo, a compact and elegant typeface called Grifinito was used for headlines and display.

We created a floral pattern and deconstructed floral bunches to use throughout the identity to maintain a the playfulness and whimsy.