Packaging and Positioning: Elevate Your Packaging to Reflect Your Brand’s Excellence

Expert Consulting to Refine Your Packaging, Enhance Brand Positioning, and Maximize E-commerce and Retail Impact

What’s Included

Our Packaging and Positioning service offers the strategic insights and expert advice you need to create packaging that communicates your brand’s values, stands out in the marketplace, and aligns with consumer expectations. Whether you're launching new products or refining existing packaging, this service provides a tailored approach to packaging strategy, design guidance, and retail positioning.

  • A 1-hour deep dive into your current packaging (if applicable), packaging goals, and brand positioning, focusing on aligning packaging with brand values and consumer expectations.

  • Ongoing biweekly meetings where we review packaging concepts and prototypes, providing feedback, and ensuring continuous refinement. These sessions will keep your project aligned with your brand objectives for both e-commerce and retail platforms.

  • Access to a custom Airtable template with a detailed roadmap for the packaging development process, including milestones and checkpoints to ensure your project stays on track.

  • A strategic analysis of how your packaging stacks-up in both e-commerce and retail environments, with guidance on optimizing digital visibility and shelf presence for maximum impact across channels.

  • Expert guidance on crafting cohesive visual narratives for packaging, from color and type strategies to design and campaign photography elements that create a powerful first impression.

  • Guidance on developing consistent brand messaging across your packaging and the shopping experience to enhance consumer engagement.

  • Guidance on how to research and select the right vendors for packaging production, ensuring quality, sustainability, and cost-effectiveness. This includes consulting on sustainable materials and eco-friendly design practices to ensure your packaging reflects your brand’s commitment to environmental responsibility.

  • Email support and access to our resource library throughout the duration of the coaching package.

  • Regular check-ins and accountability to ensure you stay on track and make continuous progress.

Our Packaging and Positioning consulting services start at $10,000 and varies based on the scope and complexity of your packaging needs. Ready to explore how we can elevate your packaging? Learn more about how our services can be tailored to your specific project.

Designed to Compliment Your Team

This service seamlessly integrates with existing design departments or freelance teams, offering the expert touch needed to elevate packaging to new heights. Whether your team seeks the high-level branding and packaging expertise or simply needs a strategic partner, we provide the insight and direction to ensure your packaging aligns with your brand’s vision and marketplace expectations.

Why Choose Us

Proven Expertise

Benefit from over 15 years of experience in brand building, packaging design, and direction, with a track record of successful collaborations on product launches for global luxury brands.

Sustainable Practices

Our commitment to helping you leverage eco-friendly and sustainable design solutions benefits both your brand and the planet.

Industry Recognition

Our packaging and branding work is acclaimed by top industry publications and organizations, ensuring you receive top-tier guidance and insights.

Practical Tools

Utilize hands-on tools and templates to streamline your packaging process, making it efficient and effective.

Personalized

Receive one-on-one strategy meetings tailored to address your unique packaging challenges and goals.

Continuous Support

High-touch, personalized guidance and feedback from a dedicated team throughout the development process, ensuring your brand remains dynamic and relevant every step of the way.

“It was clear Christine had invested serious time and energy into the project to understand the mission we are chasing. I fully plan to work with her again on future projects."

Jared Damman, WildKind

Kind Words from Clients

“Christine was an absolute dream to work with. I truly felt like this project was a collaboration and our brand is better
for having her involved. Would highly recommend and will definitely hire her again in the future!"

Marie Evans, Collette

"Christine was excited to help my vision come to life and was just as invested in the project as I was. She really understood the direction of the company and product."

Kelly Broderick, Matriarch Beverage Company

 FAQs

  • We focus on strategic consulting rather than execution. Our goal is to guide you through each phase of packaging development, offering insights and advice, while you or your team handle the design and production execution. With our founder's experience owning a branding agency, we offer practical insights that bridge strategy and design, helping you make informed, highly actionable choices.

  • We help you develop a packaging strategy that accommodates product line extensions, ensuring consistency across your entire brand, whether you’re launching one product or an entire collection.

  • While our service can be applied across various industries, we have particularly strong expertise in consumer packaged goods (CPG), beauty, wellness, and lifestyle brands.

  • The Packaging Roadmap is a custom Airtable template that outlines key milestones and checkpoints throughout the packaging development process. It ensures your project stays on track while providing you with a critical 30,000-foot view of the entire process.

  • Every two weeks, we’ll hold strategy sessions where we review your current packaging progress, discuss any roadblocks, and provide feedback to help you stay on track and continuously improve the design and functionality.