Karmadillo Yoga Supply Co.
BrandMuse was hired to create a brand name and identity for Austinite Leslie Sharp’s new yoga supply company. She had a concept but needed a name, logo, e-commerce website, and brand identity. She requested that we create a brand that embodies her unique journey and the essence of yoga. Brief in hand, we worked closely with Leslie to bring her vision to life.
It Starts with the Name
The journey began with Leslie's vision for a yoga supply company offering high-quality, eco-friendly products. Inspired by Austin's vibrant culture and the holistic principles of yoga, CC & Co Studio crafted the brand name, Karmadillo. Leslie loved the name upon presentation and knew we had something special.
The name is a blend of “armadillo”, Austin's unofficial mascot, and “karma” to signify the spiritual essence of yoga. With a name we all loved, CC & Co Studio crafted the brand's visual identity and some brand extensions, bringing Karmadillo to life as a unique and inspiring brand.
