OLO
At BrandMuse, we collaborated closely with OLO, a Texas-based CBD brand, to craft a distinctive brand identity that truly resonates. We designed a bold logo, developed comprehensive brand and social guidelines, designed their full 10 product packaging line-up, and produced striking brand photography that captures the essence of their innovative spirit. This case study showcases how our holistic approach helped elevate OLO's visual narrative and connect with its audience on a deeper level.
10 SKU Packaging Design
In parallel with the brand identity design, we developed a 10-product packaging lineup of both primaries (bottles and jars) along with the secondary packaging (boxes and 2 bundle sets) that reinforced the brand’s identity and market positioning. This process included:
Concept development and creative direction to ensure packaging design reflected the brand's essence.
Material and structural design considerations for both aesthetics and functionality.
Collaboration with print vendors to ensure high-quality production and cost efficiency.
Designing packaging that aligned with the overall brand storytelling and complemented the online shopping experience.
We designed impactful secondary packaging to include folding cartons for the glass bottles and a complete unboxing experience for the bundled sets.
We produced beautiful product photography and model shots to complement the brand’s launch.
